Week 7: Tips to Help Artists Market More Efficiently

funnel

Now that we have talked about the importance of the Artist Platform and why and how to build a website, we need to be sure that we don’t let the promotion side of things start taking up all of our time.

There are a few tricks you can use to get the most out of your marketing time.

 

Linked Accounts

WordPress, Tumblr, Twitter & Facebook can all be linked to share content across your networks.

There are some schools of thought that say you should not do this, as you should be crafting unique posts specific to each media. Some of this makes good sense, in a perfect world.

Our school of thought is this: if you do not have time to post  to the 4 or 5 difference sources daily and you feel that, perhaps, you may not ever post to Twitter, or some other social media outlet unless your accounts are linked, by all means link them! It is better to get something out than nothing.

One thing you will want to be cautious of when linking your accounts is that you do not have double posting happening. If you have your Facebook linked to your Twitter and you publish your WordPress post to both Facebook and Twitter you will that WordPress posting to Twitter and also posting from Facebook to Twitter. A double post. So, you can see that you will want to structure your links appropriately. It may take a little trial and error before you get the hang of it, but that’s okay.

 

In WordPress

To link your WordPress posts to your social media:

1)   From the Dashboard, go to Settings.

2)   Choose Sharing.

3)   Under Publicize, you will have the option to add a social connection to WordPress.

Once you have linked these accounts to your WordPress, every post will have the option to publish a link to the post immediately onto your social accounts as soon as the blog post is published.

On the right panel of the post you are creating, there is a section under Publish that says Publicize. Choose Edit and you will be able to select which social outlets to publicize to. You can also create a Custom Message to tell your followers what the link is about.

 

Connect Twitter to Facebook

To link your Twitter account to your Facebook account:

  1. From your Twitter Account, click on the cogwheel icon at the top right of the screen.
  2. Choose Settings.
  3. Choose Profile.
  4. Click the button that says Connect to Facebook.
  5. It will ask you to log in. Do that.
  6. Click the Allow button to give Twitter access to your Facebook account to post on your behalf.
  7. Click the final allow button to connect the two accounts.
  8. Adjust your settings to allow or disallow Twitter to post retweets to Facebook, post to your Facebook profile or post to your Facebook page.

 

As you have likely set up your Twitter for your artist profile not your personal profile, it is recommended that you link your Twitter to your Facebook Fan Page not your profile and that you do not allow Twitter to post retweets as they are not generally specific to your artistic career. Though you will find what works best for you.

Hoot Suite

Another way to manage your social media is HootSuite.com. Hoot Suite is social media management software that allows you to manage multiple social networks at the same time and to schedule posts, messages, and tweets into the future.

The great benefit to Hoot Suite is that you can schedule a whole weeks worth of posts on all your social media outlets in one weekly sitting.

There are a few difference packages for Hoot Suite but the free version is a great start, offering management for up to 5 social profiles, basic message scheduling and basic analytics reporting.

For instructions to get started with Hoot Suite go to:

https://help.hootsuite.com/entries/21626925-Quick-Start-Guide

 

Professional Social Media Managers

If you really don’t want to focus your own time on social media, or if you would just like someone with experience to provide insight and structure to your promotional efforts, you can hire a company to do this for you. Soapbox Nation, who has brought together the Sweet Noise music concerts and the popular weekly open mic, Soapbox Sessions, is now offering promotional programs and services to artists of any budget. They are currently offering Creative Career Consultations and will craft a marketing and career management program specifically for you. You can find out more by contacting Soapbox Nation at info@spreadthesoap.com.

 

However you decide to get your social media ducks in a row, remember: there are tools and professionals out there to help you get the job done. Find the right solution for you and don’t let your art go unseen or unheard. Make some noise!

 

HOMEWORK:

1) Link your social media and website accounts. Post in the comments below and on the event page that you have done this.

2) Set up a Hoot Suite account and link your social media to this and schedule your first post. Post in the comments below and on the event page that you have done this.

3) Read on to learn about setting up an email list.

 

– C.R. Cohen

Chelsea Cohen’s love affair with words and the arts has lead her on a lifelong journey as a poet and writer and an art activist, founding Artists Underground, to bring networking, resources and advice to artists, and joining forces with Soapbox Nation to provide creative career consultations and artist services to help artists get further faster.

 

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C.R. Cohen’s love affair with words and the arts has lead her on a lifelong journey as a poet and writer and an art activist, founding Artists Underground, to bring networking, resources and advice to artists, and joining forces with Soapbox Nation to provide creative career consultations and artist services to help artists get further faster.
About C.R. Cohen
C.R. Cohen’s love affair with words and the arts has lead her on a lifelong journey as a poet and writer and an art activist, founding Artists Underground, to bring networking, resources and advice to artists, and joining forces with Soapbox Nation to provide creative career consultations and artist services to help artists get further faster.

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