Any artist with big success has fans. You want fans. But what are fans? Fans are followers. Followers follow a leader. Successful artists are leaders. You must be a leader.
Word-of-Mouth Marketing guru Seth Godin in his book Tribes talks about this very thing. He states, “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” You are that leader. Your message is that idea. Your fans are your tribe.
Seth tells us tribes are about belief in an idea and in a community. What are you about? What world are you creating?
Chuck Palahniuk, author of Fight Club, created a tribe by tapping into the idea of an unfair and material world and man’s carnal desire to fight against it.
Steve Jobs created an avid following by allowing us to more greatly express our artistic, creative and individual personalities through technology and media.
Even Seth Godin has created a tribe. He has shown us time and again, what the new landscape of advertising and human to human/human to corporate relations looks like and how to make it better. I consider myself amongst those in his tribe.
So what do you believe in? What are you about? Your writing, your music, your art is your idea. What you are communicating with your art is what you feel is important in the world. Because it is important to you, you speak it with passion. Passion is a large part of the character of a leader.
If it is important to you, chances are it is important to others, too. It is not your job to attract everyone, it is your job to find those others who believe what you believe.
So how do you build a tribe?
The first step is to take a look at your own beliefs. Decide what idea, what message you want to carry. As an artist, what are you saying? Whatever your message is, there is someone who believes in it.
The second step is to find these people who believe. You can look for them in forums, in groups, in bars and in clubs anywhere in cyberspace or in real life where people congregate.
Then? Make some noise. Stand up. Share your message. Leaders inspire. Leaders are the voice that exists in the heads of all the followers. You are speaking what your tribe is thinking. You are stirring them up and reinforcing what the have always known deep down. You as an artist are expressing all that they have been feeling.
The members of your tribe will want to share you message with others. You are saying what they can’t. So they will use you to say it to others. “Listen to this song.” “You’ve got to read this book.” “This movie will change your life.”
The Matrix. Ring of Fire. The Catcher in the Rye.
Edgar Allan Poe. The Greatful Dead. George Lucas.
These artists and works were voices that lead a movement. They spoke up and they said what they felt. They found their tribes and the tribes did the rest.
You have the words. You have the voice. All you need do if find your tribe. You are what they’ve been waiting for. Step up and lead. Your tribe is waiting for you.
More tips on finding and leading your tribe will follow in the upcoming weeks. Stay tuned. Join our RSS Feed and Like our Facebook Page so you don’t miss a single one.