Do you have an EPK?
EPK? What’s EPK? Uh oh. This sounds serious. Is it contagious? Hold on, let me sit down for this. Now that I have your attention, let me explain…
I’m going to begin with a dirty word. Are you ready?
I know. I thought the same thing myself. See, I’m an artist. I make art. It is what I do. Promotion. Sales. Marketing. That stuff called, er, money… That’s for other people, right? That’s what agents are for. What managers, publishers, record labels, marketing departments, publicists are for. Right?
Ok. I know you don’t truly believe all that. Just as, deep down, I didn’t truly believe all that. But, it’s just something we as artists don’t really put a lot of focus or attention on. It’s just that burning thing in the back of our mind that we put off till tomorrow. That little think filed in the bottom of the mental laundry basket labeled EVENTUALLY.
We know we should have a blog, a website, a Twitter, a bio, photos, YouTube videos, links, samples, demos, portfolios. And we know we should have them all in one place and easy to reference. We KNOW how much easier it would make our lives to have these things. How much more professional and organized and legitimate we would look. But…
Ok. THAT is an EPK.
EPK stands for Electronic Press Kit. It is an amazing tool for promotion. In the case of artists it is your calling card. It compiles all of the information about you as an artist in one place. All you need or want to present to someone about you and your work in one organized format.
Most EPKs for artists may include but are not limited to:
- Bio/Brief History
- Mission Statement
- Audio Clips
- Video Clips
- Contact Information (including representation contacts, if applicable)
- Press Releases/Press Articles/Reviews & ‘Buzz’
- Sample Works/Online Portfolio
- Resume/List of Published Works (with links for purchase)
- Equipment List or Equipment Needs (for venue performances)
- Links to: Website/Facebook link/Twitter/Blog, etc.
- Link to upcoming events/shows
- Logo (if any)
- Any other pertinent data
Who do I send my EPK to?
- Booking Agents
- Event Coordinators
- …and others
Use an EPK to make your life easier and to promote yourself professionally and proactively.
So, do you have an EPK?
With all you now know, what’s stopping you?
– written by C.R. Cohen